Sarah Moore talks to REEK perfume about pussy, pride, power and working at Stonewall…

What smells remind you of femininity? What are your favourite smells and why?

Pussy, pride and power. To me, femininity is ultimate strength. The scent of femmes, in whichever way that is presented, is everything.

As a queer woman do you feel you are well represented in the industry?

In a word, no. Not yet. The fashion and beauty industries have got a lot of work to do to up their game and diversify the faces we see in all their campaigns. Having said that, last year my then-girlfriend (you might know her, she’s a Damn Rebel Bitch too!) and I worked with the Swedish brand Monki on their ten-year anniversary ‘Monkifesto’ campaign. The concept for this was full of originality and integrity. The brand has since followed through by fundraising for Stonewall, and now Stonewall and Monki are in discussion about an ongoing partnership. This is a great example of how brands can incorporate LGBTQ representation into their campaigns in a sincere, non-pinkwashing way ie actually care about the cause and do something long-term, not just for the sake of sales.

What women do you most identify with from history to the present day thathave also inspired you to push further in your career or your personal life?

This question is difficult for me, because I don’t think I’ve ever really felt like I could relate to anyone. The first people that spring to mind are the drag queens RuPaul, Sharon Needles and Latrice Royale. I have a really vivid memory of being 20 years old and the absolute lowest I’ve ever been – unemployed, directionless, depressed – and discovering RuPaul’s Drag Race. The motto ‘If you can’t love yourself, how the hell you gonna love somebody else?’ stuck in my head. Sharon showed me that it’s completely fine to be weird and queer, Latrice taught me to embrace myself for who I was and push forward, and Ru made it all happen. I’ll always thank them for helping me turn my life into something I’m proud of, despite everything else. Does that count?  It’s also worth mentioning the following though: Lady Gaga, Madonna, Cindy Sherman, Kathleen Hanna, Nan Goldin, Munroe Bergdorf and all other the visible queer women and non-binary femmes who inspire me every day.

What female or gender equality causes mean the most to you and why?

Given the nature of my work at the charity Stonewall, equality for LGBTQ people is something I actively work on every day. Though to me, equality is an intersectional feminist issue, and in my opinion it’s difficult to prioritise social injustice. Just as much work goes into my day job as It does not being a bystander to patriarchal, racist, xenophobic, sexist, LGBTphobic bullshit on my journey home or at the weekend.

What makes you a Damn Rebel Bitch? Tell us what kind of bitch you are.

I’m a take no shit, worked my way up from my own rock bottom kinda bitch. But at the same time, I try to be as soft as possible too. I think it’s vital to recognise that everyone’s experiences are different, and if we’re lucky, life has a way of making us resilient, compassionate, loving, patient and kind. To me, these are some of the most important qualities a person can have.  It’s only once you’re able to accept yourself for who you are and be tolerant of others that you can ignite passion and create change. And being a bitch is all about fire. So step your pussy up.

What are your favourite images from the REEK shoot and why?

I don’t often see myself in front of the camera as I spend so much time behind it, but I absolutely love all the shots from the REEK shoot. There are too many to choose from! I love the focus on tongue and lips (it’s the Pussy Pride again!) and I like that I’m smiling in one – it’s rare in photos!

Want to know more about Stonewall?
Check out the website or follow them on instagram or twitter.

More wise words and what not from Sarah here.

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